For companies trying to create awareness around their brand it is important that they know what they can and can not do in regards to promotion of their product or service through advertising on Facebook and here is a video to show what Facebook have introcued over the past year of what can be done and what can not be done.
Facebook have clamped down on the whole are of competitions on Facebook , before August 2013, if a company wanted to run a competition they had to do so through a third party Application.This is not the case now after Facebook introduced new rules to help business pages to run more promotions form that business page not a personal profile.
According to the Social Media Examiner , Businesses are allowed to;
- Collect entries by having users post on the page or comment/like a page post
- Collect entries by having users message the page
- Utilize likes as a voting mechanism
Also The Hangar give a great insight in to the new promotion rules of Facebook.
With these rules after coming in Brand pages have been hit hard. Over 100 brand pages, organic reach over 6% which is a decline of 49% from October 2013 to March 2014 . This is a huge drop and brand are suffering because of this as they are investing money into reaching consumers and people on Facebook and these brands are after suffering dramatically since October states Social@Ogilvy . According to Mashable this move has underlined a frustrating reality for marketers and there is little they can do but adapt to these changes and pay for their advertising in order to still receive coverage on Facebook
From all these findings from various online sources, it is very important for businesses to play by the rules of Facebook because after seeing the dramatical decrease in in brand pages between October 13 to Feb 14, companies cant afford to lose any more followers or friends on Facebook as this would be money and time wasted for the company.