LinkedIn is a lot more than just gaining a new job, it is vital for business and marketers. It is a very powerful tool with alot of features that professionals do not know they exist. Especially for Business to Business marketing. It is not only about job seeking and making connections for professionals, it is a strategic marketing tool that businesses use to target specific groups of people with different types of content in order to build the awareness around the company.
It was established that 80% of professionals on LinkedIn sway the decision making at their establishments, this makes these professionals the right group to target with advertising through business to business.
When Marketers produce content and want it to be seen by users, they do not put up reams and reams of content they produce relevant content that the users will relate to and also will want to share to their other users. because these users hit the SHARE button, this will build a perception of the brand in these reader’s minds.
This links with Sponsored Updates that companies can employ to share sponsored ads on the homes of these specific groups that the business feels that they want to target and also relate to.
After introducing the new Sale Navigator,this will allow marketing departments to be ahead of its competitors as it will departments to tap into trends building with particular groups they are targeting. for example when job titles change, blog and status updates and also press announcements will all be gathered into data that will allow the departments to get leads onto new areas and follow up on this leads.
It is important that the sooner companies understand the full features of LinkedIn the sooner they will will be able to compete or even be a front runner in terms of competition. through the means of Sponsored Updates, Related content shared by specific groups and also getting Leads from these groups also will in turn boost the awareness positively in the minds of potential customers in Business to Business marketing.
Kevin Hallissey Digital Blogger 